Wisdom Panel

Wisdom Panel are on a mission to strengthen the bond between pets and their parents through world-leading insights powered by DNA. Wisdom Panel™ DNA tests help pet parents plan better, care smarter, and love longer.

After 20+ years of research and genotyping more than 3 million dogs, Wisdom Panel™ scientific research has contributed to state-of-the-art genetic tests for dogs, revolutionising pet care. They've built the world’s largest database of dog DNA. And with that comes industry-leading insights—including breed mix reporting down to 1%. 

Knowing your dog’s genetic makeup allows you to tailor care their unique needs and support their health and happiness for years to come. With Wisdom Panel™ you can uncover the breed mix of your dog, dig into the ‘’why’’ behind their physical features, test for over 250+ genetic health disorders and even find their relatives. 

It takes just 15 seconds to swab your dog for a DNA sample, you’ll then post it back to the lab (for free) and as soon as they receive it, that’s when the science starts. After 2-3 weeks and millions of calculations, your results will arrive in your inbox. Then it’s time for you to throw a breed reveal party! 

By testing your pet’s DNA with Wisdom Panel, you’re contributing to the largest veterinary genetic research study (ever). Each test carries us closer to the next scientific breakthrough in pet health. In other words, your results not only help you take better care of your dog but also empower Wisdom Panel to improve the lives of pets everywhere for generations to come.

By unlocking the secrets of your dog's DNA, pet parents and vets can work together to tailor wellness programs that fit the one-of-a-kind needs of their pets. More than 7,000 veterinarians worldwide recommend and offer Wisdom Panel™ products. 

For more information, visit wisdompanel.com or follow them on Instagram.  

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